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Culture and Green Advertising Preference: A Comparative and Critical Discursive Analysis

Shubo Liu1, Xiaoyuan Liu1

  • 1Business School, Central University of Finance and Economics, Beijing, China.

Frontiers in Psychology
|October 19, 2020
PubMed

Keywords:
corporate environmentalismcritical discourse analysisenvironmental protectiongreen advertisementsocio-cognition

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