TAILORING SCIENTIFIC COMMUNICATIONS FOR AUDIENCE AND RESEARCH NARRATIVE.

Area of Science:

• Scientific Communication
• Science Literacy
• Research Dissemination

Background:

• Effective communication is crucial for research career success.
• Scientific communication products (articles, proposals, talks) often use specialized language inaccessible to the public.
• Tailoring communication to the audience is essential for achieving communication goals, especially with nonexperts.

Purpose of the Study:

• To present a framework for enhancing access to research and improving science literacy.
• To guide scientists in creating effective scientific communication products.
• To address key aspects scientists should consider when communicating research.

Main Methods:

• The study proposes a framework focusing on four key communication aspects: audience, purpose, format, and significance (research narrative).
• This protocol outlines considerations for scientists producing scientific communication materials.
• The framework emphasizes understanding the communication scenario and goals.

Main Results:

• The proposed framework helps scientists tailor their research communications.
• It provides guidance for creating content that is accessible to diverse audiences.
• The framework aims to increase overall science literacy and research accessibility.

Conclusions:

• Tailoring scientific communication to the intended audience is vital for effective knowledge transfer.
• The presented framework offers practical guidance for scientists to improve their communication strategies.
• Implementing this framework can enhance science literacy and broaden research impact.