Related Experiment Video
Updated: Dec 5, 2025

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
Published on: January 23, 2017
Peak-at-end rule: adaptive mechanism predicts time-dependent decision weighting
Ryuto Yashiro1, Isamu Motoyoshi2
1Department of Life Sciences, The University of Tokyo, 3-8-1 Komaba, Meguro-ku, Tokyo, 153-8902, Japan.
Abstract:
Humans make decisions under various natural circumstances, integrating multiple pieces of information that are distributed over space and time. Although psychophysical and physiological studies have investigated temporal dynamics underlying perceptual decision making, weighting profiles for inliers and outliers during temporal integration have yet to be fully investigated in most studies. Here, we examined the temporal weighting profile of a computational model characterized by a leaky integrator of sensory evidence. As a corollary of its leaky nature, the model predicts the recency effect and overweights outlying elements around the end of the stream. Moreover, we found that the model underweights outlying values occurring earlier in the stream (i.e., robust averaging). We also show that human observers exhibit exactly the same weighting profile in an average estimation task. These findings suggest that the adaptive decision process in the brain results in the time-dependent decision weighting, the "peak-at-end" rule, rather than the peak-end rule in behavioral economics.
More Related Videos
Related Concept Videos
Decision Making: P-value Method
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim is also stated. These statements can act as null and alternative hypotheses: a null hypothesis would be a neutral statement while the alternative hypothesis can...
The Anchoring-and-Adjustment Heuristic
The Availability Heuristic
Decision Making
Automatic decision-making is fast, intuitive, and relies on gut feelings...
Reason and Intuition
Hindsight Biases

