Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Incentive Theory: Pull Theory of Motivation01:18

Incentive Theory: Pull Theory of Motivation

728
Incentive theory, or the "pull theory" of motivation, suggests that external rewards primarily drive behavior. Individuals are motivated to engage in activities when they anticipate a desirable outcome. This is why people often work hard for promotions or study intensively to achieve high grades. These incentives can be tangible, physical rewards such as money or promotions, or intangible, non-physical rewards like praise and social recognition.
The theory differentiates between...
728
Drive-Reduction Theory: Push Theory of Motivation01:27

Drive-Reduction Theory: Push Theory of Motivation

885
Clark Hull's drive-reduction theory, introduced in the 1940s and 1950s and often termed the "push theory" of motivation, provides a framework for understanding how biological and learned drives influence behavior. Hull suggested that motivation originates from the need to alleviate physiological tension caused by unmet biological necessities. The theory proposes that when a basic need, such as hunger or sleep, goes unfulfilled, it creates an internal imbalance. This imbalance, or...
885

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

From baby bumps to training bumps: Bridging educational gaps in obstetric medicine within core internal medicine residency curriculum.

Obstetric medicine·2026
Same author

Multiple Central Nervous System Cryptococcomas Masquerading as Lymphoma.

The Neurohospitalist·2024
Same author

Detection challenges of temporal encephaloceles in epilepsy: A retrospective analysis.

Magnetic resonance imaging·2024
Same author

"Home Field Advantage": The Presence of a "Home" Neurosurgical Residency Training Program is Associated With Improved Match Outcomes.

Neurosurgery·2024
Same author

Vaccines and Heart Failure: Analysis of Vaccine Adverse Event Reporting System Between 1990 and 2021.

American journal of therapeutics·2023
Same author

Vaccines and Atrial Fibrillation: A Real-World Pharmacovigilance Study Based on Vaccine Adverse Event Reporting System.

American journal of therapeutics·2023
Same journal

Single-nucleotide RNA m<sup>6</sup>A mapping in bovine preimplantation development reveals site-specific regulation of RPL12 at zygotic genome activation.

Cell reports·2026
Same journal

M4-ipRGCs regulate contrast sensitivity in vision.

Cell reports·2026
Same journal

Plasmodium falciparum HSP90 inhibitors show divergent resistance despite a shared ATP-binding site.

Cell reports·2026
Same journal

Structural proteomics reveals that misfolded nascent proteins expose buried lysines for ubiquitination and rapid proteasomal degradation.

Cell reports·2026
Same journal

Physical interactions within the SIR heterochromatin complex potentiate inter-subunit communication and gene repression.

Cell reports·2026
Same journal

An IGF2BP3-dependent metabolic circuit governs macrophage recruitment and immunosuppression in glioblastoma.

Cell reports·2026
See all related articles

Related Experiment Video

Updated: Dec 4, 2025

Integrating Visual Psychophysical Assays within a Y-Maze to Isolate the Role that Visual Features Play in Navigational Decisions
07:09

Integrating Visual Psychophysical Assays within a Y-Maze to Isolate the Role that Visual Features Play in Navigational Decisions

Published on: May 2, 2019

6.4K

Motivation and Engagement during Visually Guided Behavior.

Alexander V Ortiz1, David Aziz2, Shaul Hestrin1

  • 1Department of Comparative Medicine, Stanford School of Medicine, Stanford, CA 94305, USA.

Cell Reports
|October 21, 2020
PubMed
Summary
This summary is machine-generated.

Thirst drives animal behavior, but mice disengage from visual tasks despite not being satiated. This suggests cost-benefit analysis, not just thirst, governs behavior.

Keywords:
contrast sensitivitydrinking behaviorengagementmotivationsatiationthirstvisual cortexvisually guided behavior

More Related Videos

Methods to Explore the Influence of Top-down Visual Processes on Motor Behavior
09:49

Methods to Explore the Influence of Top-down Visual Processes on Motor Behavior

Published on: April 16, 2014

26.7K
Using Eye-tracking to Assess the Relative Importance of Visual and Vestibular Input to Subcortical Motion Processing in the Roll Plane
07:24

Using Eye-tracking to Assess the Relative Importance of Visual and Vestibular Input to Subcortical Motion Processing in the Roll Plane

Published on: August 22, 2025

307

Related Experiment Videos

Last Updated: Dec 4, 2025

Integrating Visual Psychophysical Assays within a Y-Maze to Isolate the Role that Visual Features Play in Navigational Decisions
07:09

Integrating Visual Psychophysical Assays within a Y-Maze to Isolate the Role that Visual Features Play in Navigational Decisions

Published on: May 2, 2019

6.4K
Methods to Explore the Influence of Top-down Visual Processes on Motor Behavior
09:49

Methods to Explore the Influence of Top-down Visual Processes on Motor Behavior

Published on: April 16, 2014

26.7K
Using Eye-tracking to Assess the Relative Importance of Visual and Vestibular Input to Subcortical Motion Processing in the Roll Plane
07:24

Using Eye-tracking to Assess the Relative Importance of Visual and Vestibular Input to Subcortical Motion Processing in the Roll Plane

Published on: August 22, 2025

307

Area of Science:

  • Neuroscience
  • Animal Behavior

Background:

  • Internal drives like thirst, originating in hypothalamic neurons, motivate animal behavior.
  • Understanding how these drives influence complex behaviors, such as visual task performance, is crucial.

Purpose of the Study:

  • To investigate the relationship between thirst, satiation, and visually guided behavior in mice.
  • To determine the neural mechanisms underlying behavioral disengagement during water restriction.

Main Methods:

  • Water-restricted mice performed a visual task while their behavior and neuronal responses were monitored.
  • Post-task water consumption was measured to assess satiation levels.
  • Neuronal activity in the primary visual cortex (V1) and pupil diameter were analyzed.

Main Results:

  • Mice maintained high performance on the visual task but abruptly disengaged despite ongoing thirst.
  • Reduced V1 neuronal responses correlated with disengagement, but pupil diameter remained stable.
  • Significant water intake occurred post-task, confirming thirst was not quenched during disengagement.

Conclusions:

  • Satiation level alone does not dictate visually guided behavior.
  • Behavioral disengagement appears to be regulated by a cost-benefit analysis that can override physiological drives like thirst.
  • This suggests a more complex regulatory mechanism for motivated behavior than previously understood.