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Surviving Cyberbullying: A Thematic Analysis of Online Videos
Melvina Brandau1, Ariel Rebello1
1School of Nursing, Ohio University, Athens, Ohio, USA.
Abstract:
The Internet offers a wealth of convenience and nearly unlimited connectivity for sharing news, demonstrating talents, and voicing opinions. However, technology and the cyber world also bring new risks to technology users, including cyberbullying. Adolescents are particularly at risk and it is imperative that the dynamics of cyberbullying be fully explored and effective coping strategies for cyberbullying be identified. This study sought to answer the following questions: 1) How do creators of online videos cope with or manage adolescent cyberbullying victimization? 2) What motivates adolescent victims of cyberbullying to share their stories of victimization in the same place where they were victimized? This study presents the findings of a thematic analysis of 40 video stories of adolescent cyberbullying posted online. Three themes were revealed for coping with cyberbullying victimization: 1) Internalizing Behaviors; 2) Disconnecting; and 3) Needing Support. An additional theme of Offering Support was identified as the motivation for why victims share their stories online and risk additional victimization. These findings have implications for health care professionals in self-reflection, identifying and responding to cyberbullying, and offering support and education to adolescents and their allies.
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