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Framing the Clinical Encounter: Shared Decision-Making, Mammography Screening, and Decision Satisfaction
Ellie F Yang1, Dhavan V Shah1, Elizabeth S Burnside2
1School of Journalism and Mass Communication, UW-Madison , Madison, WI, USA.
Journal of Health Communication
|October 28, 2020
Summary
Physicians framing mammography screening information positively improves patient satisfaction with shared decision-making (SDM). However, using relative risk information decreases SDM satisfaction, highlighting the importance of clear communication.
Area of Science:
- Health Communication
- Medical Decision Making
- Patient Engagement
Background:
- Shared decision-making (SDM) is crucial for patient-centered care, especially in screening decisions like mammography.
- Clinical decision support tools (CDSTs) can aid physicians but their impact on SDM satisfaction depends on communication strategies.
- Message framing effects are well-documented in experimental settings but less understood in real clinical encounters.
Purpose of the Study:
- To investigate how physicians' message framing influences patient satisfaction with SDM when using a CDST for mammographic screening.
- To identify specific framing techniques that enhance or diminish SDM satisfaction.
- To bridge the gap between message framing research and clinical practice.
Main Methods:
- Combined data from CDST system logs, physician message content analysis, and post-visit patient surveys.
- Analyzed patient satisfaction with SDM regarding mammographic screening.
- Examined the moderating role of message framing (consequence and numerical frames) on the CDST-patient relationship.
Main Results:
- Positive consequence framing improved cognitive SDM satisfaction when the CDST indicated low breast cancer risk.
- Framing numerical risk information in relative terms, rather than absolute terms, reduced patient SDM satisfaction.
- The effectiveness of CDSTs on SDM satisfaction is contingent on the physician's communication framing.
Conclusions:
- Physicians' message framing significantly impacts patient SDM satisfaction during CDST-assisted mammography screening discussions.
- Positive consequence framing and absolute numerical framing are beneficial for enhancing SDM satisfaction.
- This study emphasizes the need for training physicians in effective risk communication strategies within clinical decision support contexts.
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