Children conform, adults resist: A robot group induced peer pressure on normative social conformity

People are known to change their behavior and decisions to conform to others, even for obviously incorrect facts. Because of recent developments in artificial intelligence and robotics, robots are increasingly found in human environments, and there, they form a novel social presence. It is as yet unclear whether and to what extent these social robots are able to exert pressure similar to human peers. This study used the Asch paradigm, which shows how participants conform to others while performing a visual judgment task. We first replicated the finding that adults are influenced by their peers but showed that they resist social pressure from a group of small humanoid robots. Next, we repeated the study with 7- to 9-year-old children and showed that children conform to the robots. This raises opportunities as well as concerns for the use of social robots with young and vulnerable cross-sections of society; although conforming can be beneficial, the potential for misuse and the potential impact of erroneous performance cannot be ignored.