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Published on: September 28, 2018
The Lincoln Project and the Conservative Aesthetic
1University of Delaware Newark, Newark, DE 19716 USA.
Abstract:
This election season, a rogue band of Republican Party operatives has attracted considerable media attention, and the Twitter wrath of President Trump, with a series of negative advertisements attacking the incumbent. The Lincoln Project strategy demonstrates how social and cultural conservatives are attracted to a particular aesthetic, prompted by their psychological attraction to rhetorical forms that are threat-oriented, clear, efficient, hyperbolic, emotional, and authoritative.
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