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Management styles and marketing strategies: an analysis of HMOs
J S Conant1, M P Mokwa, S D Wood
1Texas A&M University, College Station.
Health Care Management Review
|January 1, 1987
Abstract:
The results of a recently conducted national study indicate that a variety of strategic management styles are being pursued by HMOs, and that relationships exist between these styles and marketing strategies. The findings themselves have strategic relevance for HMOs and other health service providers.