Research Trends in Green Product for Environment: A Bibliometric Perspective

Area of Science:

• Environmental Science
• Consumer Behavior
• Bibliometrics

Background:

• Green products aim to protect the environment and human health by conserving resources and minimizing pollution.
• Growing consumer demand, environmental activism, and regulations drive firms toward sustainable product development.
• The study analyzes research trends in green products from 1964 to 2019.

Purpose of the Study:

• To conduct a bibliometric analysis of research progress in green products.
• To map key trends and evolution of the green product research field using VOSviewer.
• To identify leading countries and emerging themes in green product research.

Main Methods:

• Bibliometric analysis of 1619 publications from the SCOPUS database (1964-2019).
• Utilized VOSviewer software for trend mapping and visualization.
• Analyzed publication counts, citations, and keyword evolution.

Main Results:

• The field of green products has shown substantial growth, particularly in the last 14 years.
• The United States is the leading country in terms of publications and citations.
• Research has evolved from sustainable design and marketing to encompass consumer trust, purchase intentions, and branding.

Conclusions:

• The green product research field is dynamic and expanding, reflecting increasing global environmental awareness.
• Future research directions include understanding consumer psychology, brand loyalty, and health consciousness related to green products.
• The bibliometric analysis provides a comprehensive overview of the field's development and future trajectories.