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Area of Science:

  • Psychology
  • Media Studies
  • Body Image Research

Background:

  • Media portrayals of the thin-ideal body type can negatively affect women's well-being.
  • Body appreciation and satisfaction are hypothesized to buffer against these negative effects.
  • Emerging 'functional-ideal' imagery may also pose risks to body image.

Purpose of the Study:

  • To compare the effectiveness of body appreciation and body satisfaction in mitigating negative outcomes from viewing thin-ideal and functional-ideal media images.
  • To investigate the impact of different image types (traditional thin-ideal, functional-ideal, scenery) on women's body image.
  • To determine if body appreciation or satisfaction moderates the effects of media image exposure.

Main Methods:

  • A sample of 122 women completed an online study.
  • Participants were randomly assigned to view images of models in active stances (functional-ideal), posed stances (thin-ideal), or scenery.
  • Pre- and post-test measures assessed appearance and functionality satisfaction, alongside trait body appreciation and satisfaction.

Main Results:

  • Women reported poorer outcomes after viewing images of the functional-ideal (active stances).
  • No negative effects were observed after viewing posed (thin-ideal) or scenery images.
  • Neither body appreciation nor body satisfaction moderated the negative effects of viewing active, functional images.

Conclusions:

  • Active, functional-ideal media images may be particularly detrimental to women's body image.
  • Current levels of body appreciation and satisfaction do not appear to protect against these specific media effects.
  • Further research is required to develop effective strategies to counteract the negative impact of functional-ideal imagery.