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Related Concept Videos

The Placebo Effect01:54

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The placebo effect occurs when people's expectations or beliefs influence or determine their experience in a given situation. In other words, simply expecting something to happen can actually make it happen.
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Ideally, the people who observe and record the children’s behavior are unaware of who was assigned to the experimental or control group, in order to control for experimenter bias. Experimenter bias refers to the possibility that a researcher’s expectations might skew the results of the study. Remember, conducting an experiment requires a lot of planning, and the people involved in the research project have a vested interest in supporting their hypotheses. If the observers knew which...
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Blinding is a commonly used method of not telling participants which treatment a subject is receiving. Blinding is a critical part of a randomized control trial or RCT. It reduces the bias that affects the results. In an RCT, blinding is used in the form of a placebo. A placebo effect occurs when untreated subjects falsely believe they have received the treatment and report improved symptoms. A placebo or a dummy treatment is administered to subjects to negate the bias caused by such an effect.
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Related Experiment Video

Updated: Nov 29, 2025

Applying Incongruent Visual-Tactile Stimuli during Object Transfer with Vibro-Tactile Feedback
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A virtual experimenter does not increase placebo hypoalgesia when delivering an interactive expectancy manipulation.

Bjoern Horing1, Sarah C Beadle2, Zachariah Inks3

  • 1Affective Neuroscience Group, Department of Systems Neuroscience, University Medical Center Hamburg-Eppendorf, Martinistr. 52, 20246, Hamburg, Germany. b.horing@uke.de.

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|November 24, 2020
PubMed
Summary

A virtual experimenter (VEx) successfully induced expectancy effects on pain, but the VEx delivery method influenced outcomes differently than text-only delivery. This highlights diverse mechanisms underlying placebo effects in pain research.

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Area of Science:

  • Psychology
  • Neuroscience
  • Pain Research

Background:

  • Standardization and unblinding are significant challenges in studying expectancy effects on pain.
  • Computer-controlled systems offer a potential solution for consistent and unbiased experimental delivery.

Purpose of the Study:

  • To evaluate a computer-controlled virtual experimenter (VEx) for standardizing the delivery of expectancy manipulations in pain research.
  • To investigate the interaction between expectancy (placebo vs. no-treatment) and delivery method (VEx vs. text-only) on pain perception.

Main Methods:

  • Fifty-four subjects completed a heat pain protocol with baseline and retest sessions.
  • An expectancy manipulation (placebo or no-treatment) was delivered via VEx or text-only.
  • Pain ratings and psychological measures were recorded to assess outcomes.

Main Results:

  • An interaction was observed between expectancy and delivery method on pain reduction.
  • Placebo led to lower pain in text-only conditions, but VEx showed similar pain reduction for both placebo and no-treatment.
  • Decreases in negative mood and anxiety mirrored this interaction, and pain relief expectation moderated pain changes.

Conclusions:

  • An automated protocol using a VEx was successfully developed for inducing expectancy effects on pain.
  • The VEx's effect, irrespective of treatment, may involve attention and locus of control, suggesting diverse expectancy mechanisms.
  • Findings have implications for both pain research methodology and the development of computer-based therapeutic applications.