Utilising social media within incident response programmes

Area of Science:

• Social Sciences
• Communication Studies
• Information Science

Background:

• Humans naturally learn through social observation.
• Traditional social learning was geographically limited.
• Social media platforms have expanded social learning's reach globally and across time.

Purpose of the Study:

• To explore how augmented social learning can be applied to incident response.
• To highlight the utility of social media in managing communications during crises.

Main Methods:

• Conceptual analysis of social media's role in information dissemination.
• Discussion of augmented social learning principles in crisis communication.

Main Results:

• Social media transcends geographical and temporal barriers for social learning.
• Augmented social learning offers broad applications, particularly in incident response.

Conclusions:

• Augmented social learning via social media is a powerful tool for managing communications during high-impact events.
• It enables speed and agility in information dissemination when standard protocols are unavailable.