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Social comparison effects on brand addiction: A mediating role of materialism

Minh T H Le1

  • 1School of International Business and Marketing, University of Economics Ho Chi Minh City, Viet Nam.

Heliyon
|November 26, 2020
PubMed

Keywords:
Brand addictionConsumer attitudeConsumer-brand relationshipsIndividual differencesInterpersonal relationsMarketingMaterialismPersonalitySocial comparison

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