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Determining the role of eudaimonic values in conservation behavior.

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Understanding visitor values is key to conservation. This study introduces eudaimonic values, revealing four distinct visitor subgroups to guide conservation messaging and strategies.

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behavior changecambios en el comportamientociencias sociales de la conservaciónconservation social scienceprotected areaspsicologíapsychologyvaloresvaluesáreas protegidas价值保护区保护社会科学心理学行为改变

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Area of Science:

  • Conservation Psychology
  • Environmental Studies
  • Human Dimensions of Natural Resources

Background:

  • Values are primary drivers of conservation behaviors.
  • Recent calls advocate for incorporating eudaimonia into value research.
  • Empirical testing of eudaimonic value scales in conservation is lacking.

Purpose of the Study:

  • To empirically test and operationalize eudaimonic values in a conservation context.
  • To segment park visitors based on multiple value orientations.
  • To inform conservation strategies by aligning with stakeholder values.

Main Methods:

  • Latent profile analysis of on-site survey data from Denali National Park visitors.
  • Segmentation of respondents based on eudaimonic, hedonic, altruistic, biospheric, and egoistic values.
  • Validation of identified subgroups using conservation behavior and sociodemographic data.

Main Results:

  • Identified four distinct visitor subgroups based on value orientations.
  • Eudaimonic, biospheric, and altruistic values are key motivators for conservation behavior.
  • Hedonic and egoistic values influence nature relationships and, to a lesser extent, conservation action.

Conclusions:

  • Operationalizing eudaimonia provides a novel approach for conservation psychology.
  • Conservation campaign messaging should integrate eudaimonic, biospheric, and altruistic appeals.
  • Protected area managers can utilize value-based segmentation for more effective stakeholder engagement.