Social capital and the diffusion of learning management systems: a case study

Area of Science:

• Educational Technology
• Information Systems
• Organizational Behavior

Background:

• The adoption of Learning Management Systems (LMS) in higher education is complex, with varying contextual obstacles.
• Social capital plays a significant role in the diffusion and successful implementation of educational innovations.

Purpose of the Study:

• To compare the adoption process of the LMS Blackboard at two universities: Texas A&M University and Monash University.
• To investigate factors influencing LMS adoption and the impact of social capital on the diffusion process.

Main Methods:

• A comparative case study design analyzing primary and secondary data from three peer-reviewed articles.
• Utilized a social capital-infused theoretical framework of diffusion within organizations.

Main Results:

• Findings aligned with Rogers' diffusion of innovations theory and highlighted the importance of social capital.
• Identified key adopters, objections, barriers, and success/failure factors in LMS adoption.
• Both universities demonstrated that communication through social channels and the role of early adopters are vital.

Conclusions:

• Understanding diffusion theory and stakeholder dynamics is essential for successful LMS adoption in higher education.
• Developing a meticulous diffusion plan is critical for higher education institutions implementing new learning technologies.
• Social capital significantly influences the success of innovation diffusion within university settings.