Infants preferentially help individuals who label objects conventionally

Recent evidence suggests that infants engage in selective prosocial behavior toward some individuals over others; the ways in which infants are selective can illuminate the origins of prosocial behaviors. Here, we explored selective helping behavior, investigating whether a target recipient's prior adherence to, or defiance of, social conventions affects infants' subsequent likelihood of helping the target individual. 19-month-old infants (N = 120) participated in an interaction with an experimenter who correctly labeled common objects, incorrectly labeled objects, or labeled objects with nonsense English-like labels. Infants' rates of helping were higher when the experimenter adhered to labeling conventions than when she defied labeling conventions by either labeling objects incorrectly or using unfamiliar nonsense labels. The current study provides evidence that infants use information about adhering to conventions to guide their helping behavior. These findings help to document the ways in which infants are selective in their helping behavior as well as possible origins of prosocial obligations toward ingroup members.