Text Mining Approaches for Postmarket Food Safety Surveillance Using Online Media.
David M Goldberg1, Samee Khan2, Nohel Zaman3
1San Diego State University, San Diego, CA, USA.
Risk Analysis : an Official Publication of the Society for Risk Analysis
|December 14, 2020
Summary
This study introduces text mining and machine learning to rapidly detect food safety hazards from online consumer posts. The novel approach significantly outperforms traditional sentiment analysis in identifying risky food products.
Area of Science:
- Food safety
- Computational linguistics
- Consumer product monitoring
Background:
- Food contamination and poisoning present global consumer risks.
- Online media increasingly discusses consumer experiences with food safety.
- Traditional methods for monitoring food safety hazards are often slow and reactive.
Purpose of the Study:
- To develop and evaluate a text mining approach for rapidly screening online media for food safety hazards.
- To compare the effectiveness of supervised machine learning against traditional sentiment analysis for identifying hazardous food products.
- To establish a postmarket decision support system for real-time food safety risk assessment.
Main Methods:
- Compiled a large dataset of labeled consumer posts from two major websites.
- Utilized text mining and supervised machine learning to identify unique linguistic markers of hazardous food interactions.
- Compared the developed methods against traditional sentiment-based text mining using over 4 million online reviews.
Main Results:
- The text mining and machine learning approach achieved 77-90% accuracy in identifying high-risk reviews.
- Traditional sentiment analysis showed significantly lower accuracy, ranging from 11-26%.
- A panel of food safety experts validated the model's ability to flag products with substantially higher risk.
Conclusions:
- Text mining and supervised machine learning offer a practical and cost-effective solution for real-time food safety monitoring.
- The developed system can effectively profile food items and assess product-level risks.
- This approach enables the creation of a robust postmarket surveillance system to enhance consumer protection.
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