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The Medium Is the Message: How Do Canadian University Students Want Digital Medication Information?

Helen Monkman1, Andre Kushniruk1, Elizabeth Borycki1

  • 1School of Health Information Science, University of Victoria, Victoria, BC V8P 5C2, Canada.

Life (Basel, Switzerland)
|December 16, 2020
PubMed
Summary

Canadian university students prefer email for digital medication information (DMI), followed by mobile apps. Understanding user preferences is key for effective DMI delivery and medication safety.

Keywords:
consumer health informaticsconsumer medication informationmhealthonline medication informationpatient information leafletspatient medication informationuser needs

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Area of Science:

  • Health Informatics
  • Digital Health Communication
  • Patient Education

Background:

  • Informed patients are crucial for prescription medication safety and efficacy.
  • Digital platforms are increasingly used for medication information delivery.
  • Understanding user preferences for digital medication information (DMI) formats is essential for engagement.

Purpose of the Study:

  • To investigate the preferred digital medication information (DMI) formats among Canadian university students.
  • To understand the rationale behind these format preferences.
  • To inform the development of effective DMI strategies for young adults.

Main Methods:

  • Qualitative study involving 36 Canadian university students (aged 18-35).
  • Explored preferences for email, mobile application (app), and online DMI formats.
  • Identified and categorized themes related to advantages and disadvantages of each format.

Main Results:

  • Canadian university students showed a preference for receiving DMI via email.
  • Mobile applications were the second most preferred format.
  • Online DMI was the least preferred format among participants.

Conclusions:

  • User preferences for DMI formats vary across different demographic groups.
  • Email appears to be the most suitable format for younger, healthy Canadian university students with minimal medication needs.
  • Future research should explore DMI preferences in diverse populations and contexts, potentially offering multiple formats for user choice.