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A Common Marmoset Model of Mother-Infant Intervention for Breastfeeding Disorders in the Presence of Paternal Inhibition and Maternal Neglect

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Marketing Breastfeeding Substitutes: A Discussion Document.

Genevieve E Becker¹

¹BEST Services, Galway, Ireland.

International Journal of Environmental Research and Public Health

|December 16, 2020

Summary

Marketing significantly impacts infant nutrition, parental decisions, and child wellbeing. Given the existing code for breast-milk substitutes, this paper questions if a similar marketing code for breastfeeding substitutes is now necessary.

Keywords:

breast pump breastfeeding code marketing protection

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Area of Science:

Public Health
Child Development
Health Policy

Background:

Marketing strategies profoundly shape perceptions and behaviors concerning infant and young child nutrition, safety, and development.
Parental, health worker, and policymaker attitudes influenced by marketing have immediate and lasting effects on child health and wellbeing.
An International Code of Marketing of Breast-Milk Substitutes currently exists.

Purpose of the Study:

To analyze the pervasive influence of marketing on infant and young child nutrition and wellbeing.
To evaluate the necessity and potential benefits of a marketing code for breastfeeding substitutes, analogous to the existing code for breast-milk substitutes.

Main Methods:

Literature review and analysis of existing marketing codes and their impact.
Examination of marketing influences on parental knowledge, attitudes, and decision-making.
Discussion of the ethical and public health implications of marketing practices in infant feeding.

Main Results:

Marketing extensively influences various aspects of child health, including nutrition, safety, and development.
Decisions made by parents and other stakeholders are demonstrably affected by marketing efforts.
The existing code for breast-milk substitutes highlights a precedent for regulating marketing in infant feeding.

Conclusions:

The significant impact of marketing on child health necessitates a comprehensive regulatory approach.
The established International Code of Marketing of Breast-Milk Substitutes provides a framework for considering similar regulations.
There is a compelling argument for developing a code of marketing for breastfeeding substitutes to protect infant and young child wellbeing.