Marketing Breastfeeding Substitutes: A Discussion Document
1BEST Services, Galway, Ireland.
International Journal of Environmental Research and Public Health
|December 16, 2020
Abstract:
Marketing influences knowledge, attitudes, and decisions related to infant and young child nutrition, safety, development, parental confidence, and other aspects of health and wellbeing of the child. These attitudes and behaviours of parents, health workers, policy makers, and other influencers have short- and long-term effects on the child. There is an International Code of Marketing of Breast-Milk Substitutes. Is it time to have a code of marketing of breastfeeding substitutes?
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