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Effect of Geographical Indication Information on Consumer Acceptability of Cooked Aromatic Rice
Sara E Jarma Arroyo1, Victoria Hogan1, Debra Ahrent Wisdom2
1Department of Food Science, University of Arkansas, Fayetteville, AR 72704, USA.
Foods (Basel, Switzerland)
|December 16, 2020
Summary
Geographical indication (GI) labeling enhances consumer perception of cooked aromatic rice, improving ratings for appearance and overall liking. Consumers valuing origin information showed greater acceptance when GI labels were present.
Area of Science:
- Food Science
- Sensory Science
- Consumer Behavior
Background:
- Geographical indication (GI) labeling signifies product origin.
- Understanding GI impact on consumer perception is crucial for the food industry.
Purpose of the Study:
- To determine how GI information affects sensory perception and acceptance of cooked aromatic rice.
- To investigate the relationship between valuing origin information and hedonic responses.
Main Methods:
- 99 participants evaluated aromatic rice samples with and without GI information.
- Sensory attributes (appearance, aroma, flavor, texture) and overall liking were rated.
- Participant importance ratings for GI information were collected.
Main Results:
- GI labeling led to higher ratings for appearance and overall liking.
- Participants valuing origin information showed increased hedonic ratings with GI labels.
- GI information improved the perceived 'just-about-right' intensity of flavor and sweetness.
Conclusions:
- GI labeling positively modulates sensory perception and acceptance of cooked aromatic rice.
- Effective use of GI labels can enhance consumer acceptability and market value for rice products.
