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Updated: Nov 25, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Jonathan P Beauchamp1, Daniel J Benjamin2, David I Laibson3
1George Mason University.
The compromise effect, where middle options seem more appealing, can bias economic research. This study quantifies its impact and develops a robust method to accurately measure risk preferences, overcoming this choice bias.
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