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Longitudinal Risk Communication: A Research Agenda for Communicating in a Pandemic
Jeannette Sutton1, Yonaira Rivera1, Tara Kirk Sell1
1Jeannette Sutton, PhD, and DeeDee Bennett Gayle, PhD, MS, are Associate Professors; Eric K. Stern, PhD, is a Professor; and David Turetsky, JD, is a Professor of Practice; all in the College of Emergency Preparedness, Homeland Security, and Cybersecurity, University at Albany, SUNY, Albany, NY. Yonaira Rivera, PhD, MPH, is an Assistant Professor, Department of Communication, School of Communication and Information, Rutgers University, New Brunswick, NJ. Tara Kirk Sell, PhD, MA, is a Senior Scholar and Monica Schoch-Spana is a Senior Scientist; both at the Johns Hopkins Center for Health Security, Baltimore, MD. Tara Kirk Sell is also an Assistant Professor and Monica Schoch-Spana, PhD, MA, is also a Senior Scientist, Department of Environmental Health and Engineering; and Meghan Bridgid Moran, PhD, MA, is an Associate Professor, Department of Health, Behavior, and Society; all at the Johns Hopkins Bloomberg School of Public Health, Baltimore, MD.
This paper outlines a research agenda for ongoing risk communication during pandemics, addressing limitations of traditional short-term event models. It identifies key questions for COVID-19 communication challenges, guiding future research and practice.
Area of Science:
- Public Health Communication
- Sociology
- Emergency Management
Background:
- Traditional risk communication models are insufficient for long-duration global pandemics.
- Existing theories and frameworks struggle with rapidly evolving communication environments.
Purpose of the Study:
- To present a research agenda for longitudinal risk communication during global pandemics.
- To identify fundamental research questions arising from the COVID-19 pandemic.
- To guide future research and inform risk communication practice.
Main Methods:
- Drawing from interdisciplinary scholarship (communication, sociology, public health, etc.).
- Identifying research questions fundamental to pandemic communication challenges.
- Compiling a catalog of prior research to inform future efforts.
Main Results:
- A series of research questions focused on five key topics related to pandemic risk communication.
- A catalog of existing research to serve as a foundation for new studies.
Conclusions:
- The proposed agenda addresses critical knowledge gaps in longitudinal risk communication.
- It provides a roadmap for scholars and practitioners navigating complex pandemic communication landscapes.
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