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Longitudinal Risk Communication: A Research Agenda for Communicating in a Pandemic
Jeannette Sutton1, Yonaira Rivera1, Tara Kirk Sell1
1Jeannette Sutton, PhD, and DeeDee Bennett Gayle, PhD, MS, are Associate Professors; Eric K. Stern, PhD, is a Professor; and David Turetsky, JD, is a Professor of Practice; all in the College of Emergency Preparedness, Homeland Security, and Cybersecurity, University at Albany, SUNY, Albany, NY. Yonaira Rivera, PhD, MPH, is an Assistant Professor, Department of Communication, School of Communication and Information, Rutgers University, New Brunswick, NJ. Tara Kirk Sell, PhD, MA, is a Senior Scholar and Monica Schoch-Spana is a Senior Scientist; both at the Johns Hopkins Center for Health Security, Baltimore, MD. Tara Kirk Sell is also an Assistant Professor and Monica Schoch-Spana, PhD, MA, is also a Senior Scientist, Department of Environmental Health and Engineering; and Meghan Bridgid Moran, PhD, MA, is an Associate Professor, Department of Health, Behavior, and Society; all at the Johns Hopkins Bloomberg School of Public Health, Baltimore, MD.
Abstract:
In this paper, we present a research agenda for longitudinal risk communication during a global pandemic. Starting from an understanding that traditional approaches to risk communication for epidemics, crises, and disasters have focused on short-duration events, we acknowledge the limitations of existing theories, frameworks, and models for both research and practice in a rapidly changing communication environment. We draw from scholarship in communication, sociology, anthropology, public health, emergency management, law, and technology to identify research questions that are fundamental to the communication challenges that have emerged under the threat of COVID-19. We pose a series of questions focused around 5 topics, then offer a catalog of prior research to serve as points of departure for future research efforts. This compiled agenda offers guidance to scholars engaging in practitioner-informed research and provides risk communicators with a set of substantial research questions to guide future knowledge needs.
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