Lost in projection - Implicit features experience of 3D architectural forms and their projections

The aim of our study was to investigate whether the experience of objects' implicit features would change if we observe it as a real 3D object or as a photograph or a drawing. In our experiment 46 participants estimated their impression of 10 objects shown in four different presentations. As stimuli, we used 3D objects, their virtual reality models, photographs and drawings from four different viewing directions, created by architecture students. As a measure of implicit features experience we used 12 bipolar adjectives grouped into four factors (attractiveness, regularity, arousal, and calmness) and 3 adjectives forming aesthetic experience factor. Results show significant differences between types of object presentations on four factors of implicit features experience, but not on the aesthetic experience factor. Real 3D objects were experienced as more attractive and calm, while VR presentation showed reduced arousal than other presentation types. On regularity VR and real 3D objects were experienced as same and more regular then drawings and photographs.