Food consumption behavior during the COVID-19 pandemic

Area of Science:

• Food Science
• Consumer Behavior
• Public Health

Background:

• The COVID-19 pandemic significantly disrupted normal life, including food shopping and consumption patterns.
• Public health measures like lockdowns and foodservice closures prompted changes in how consumers accessed and consumed food.

Purpose of the Study:

• To investigate food shopping behaviors and consumption patterns during the early stages of the COVID-19 pandemic lockdown.
• To understand consumer responses to out-of-stock situations and the increased reliance on grocery delivery and pickup services.

Main Methods:

• An online consumer survey was conducted in May 2020.
• The survey targeted consumers in two major metropolitan areas in the United States.
• Data collection focused on food purchasing habits, shopping methods, and consumption changes.

Main Results:

• Approximately 75% of respondents bought available food due to stockouts; 50% purchased more food than usual.
• Grocery pickup usage increased by 255% and delivery services by 158% as consumers avoided in-store shopping due to safety concerns.
• While major food group consumption remained stable for most, increased snacking and a sharp decline in fast food consumption were reported.

Conclusions:

• Consumers adapted to pandemic-related disruptions by altering shopping methods and purchasing habits.
• Fear of COVID-19 drove a significant shift towards online grocery shopping and delivery/pickup services.
• Dietary patterns shifted, with increased snacking and reduced fast food intake observed during the lockdown period.