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Updated: Nov 23, 2025

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Published on: March 8, 2018
Illness identity on social media: a qualitative content analysis of #bpd
1St Vincent's Hospital Melbourne Pty Ltd, Fitzroy, VIC, Australia.
Objective:
To explore the themes related to self and illness representations in a public online community.
Method:
This project utilised an inductive process of data analysis with a phenomenological approach. Two hundred images from the social media image-sharing platform Instagram were described, coded and organised into themes.
Results:
Five themes were identified: the fragmented and obscured self; trepidation and disappointment about the threatening and persecutory world; an existence built of illness and symptoms; finding comfort in the natural and built environment; and sharing hope and positive experiences of growth.
Conclusions:
#bpd encompassed a variety of content types, with a wide spectrum of emotional tones expressed through photographs, written communication and artwork.
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