Objective Methods for Quantifying Color Retention and Bleeding Potential of a Lipstick Through Large-Scale Panel

Di Qu1, Alyssa Johncock1, Jianwei Liu1

  • 1Amway Innovation and Science, Ada, MI (D.Q.), (A.J.), Amway Innovation and Science - East Hub, Shanghai, 201203 China (J.L.).

Summary

This study introduces new methods to quantitatively measure lipstick color retention and bleeding. These objective measurements establish consumer-relevant performance thresholds for long-wear and non-bleeding claims.

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