Related Experiment Video
Updated: Nov 22, 2025

Measuring Oral Fatty Acid Thresholds, Fat Perception, Fatty Food Liking, and Papillae Density in Humans
Published on: June 4, 2014
Objective Methods for Quantifying Color Retention and Bleeding Potential of a Lipstick Through Large-Scale Panel
Di Qu1, Alyssa Johncock1, Jianwei Liu1
1Amway Innovation and Science, Ada, MI (D.Q.), (A.J.), Amway Innovation and Science - East Hub, Shanghai, 201203 China (J.L.).
This study introduces new methods to quantitatively measure lipstick color retention and bleeding. These objective measurements establish consumer-relevant performance thresholds for long-wear and non-bleeding claims.
Area of Science:
- Cosmetic Science
- Materials Science
- Image Analysis
Background:
- Lipstick performance, specifically color retention and bleeding, significantly influences consumer choice.
- Quantitative substantiation for long-wear and non-bleeding claims has been lacking due to undefined parameters and measurement methods.
Purpose of the Study:
- To develop and validate objective methods for quantifying lipstick color retention and bleeding potential.
- To establish consumer-relevant acceptability criteria for lip color performance.
Main Methods:
- A controlled-usability study with 30 participants was conducted.
- Image analysis techniques were employed to measure lip color properties at various time points (baseline, immediate, 8 hours).
- Large-scale consumer panel studies were performed to correlate objective measurements with consumer perception and acceptability.
Main Results:
- The developed methods successfully quantified lip color properties, providing objective data on color retention and bleeding.
- After 8 hours of wear, the tested lipstick exhibited a mean color retention of 82.67% and a bleeding potential of 2.43.
- Consumer perception studies identified critical thresholds for acceptability: color retention below 82.7% or bleeding potential above 2.37 was deemed unacceptable.
Conclusions:
- The study presents validated, quantitative methods for evaluating lip color performance.
- These methods provide a robust tool for substantiating cosmetic claims and guiding the development of high-performance lip color formulations.
- Objective performance metrics and consumer acceptability thresholds are crucial for product development and marketing in the cosmetics industry.
More Related Videos
10:39Author Spotlight: Improved Lipofuscin Models and Quantification of Outer Segment Phagocytosis Capacity in Highly Polarized Human Retinal Pigment Epithelial Cultures
Published on: April 14, 2023
10:50Denver Papillae Protocol for Objective Analysis of Fungiform Papillae
Published on: June 8, 2015