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    Media metaphors shape public perception and responses to COVID-19 in Australia and New Zealand, impacting mental health. Understanding these rhetorical strategies is crucial for crisis management and public well-being.

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    Area of Science:

    • Sociology of Diagnosis
    • Media Studies
    • Public Health Communication

    Background:

    • The COVID-19 pandemic presented unique challenges for public understanding and response.
    • Media narratives significantly influence societal perceptions of health crises.
    • The sociology of diagnosis highlights the social construction of illness.

    Purpose of the Study:

    • To analyze media metaphors used to describe COVID-19 in Australia and New Zealand.
    • To explore how these metaphors shape individual and collective pandemic responses.
    • To examine the consequences of these metaphors for mental health during the crisis.

    Main Methods:

    • Commentary and analysis of media reporting on COVID-19.
    • Application of sociological and philosophical (Derridean) approaches to metaphor.
    • Qualitative examination of rhetorical strategies in media discourse.

    Main Results:

    • Media employed metaphors such as combat, natural disasters (bush fires, earthquakes) to frame the pandemic.
    • These metaphors influenced the constitution of the pandemic locally and internationally.
    • Rhetorical strategies in media significantly impacted public response and mental well-being.

    Conclusions:

    • Media metaphors are powerful tools that construct the social reality of pandemics.
    • The framing of COVID-19 through specific metaphors had tangible consequences for mental health.
    • Critical analysis of media's role in health crises is essential for effective public health strategies.