Artificial Intelligence and Behavioral Science Through the Looking Glass: Challenges for Real-World Application

Pol Mac Aonghusa1, Susan Michie2

  • 1Health and Social Care Research Group, IBM Research, Dublin, Ireland.

Summary

This article examines the difficulties of using artificial intelligence to analyze behavioral research. By reviewing the Human Behaviour-Change Project, the authors show how machine learning can interpret complex study reports to predict intervention outcomes, despite challenges with inconsistent language.

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