Evidence for self-positivity bias in a subliminal self-cue: An event-related potential study

Previous studies studies indicate that individuals tend to integrate positive information into their self-concept. However, whether such self-positivity bias would still be observed without an explicit self-related cue is unknown. In the present study, 29 participants were asked to evaluate a series of positive and negative trait adjectives, after the participants were presented with their own name or another name subliminally. During the task, their electroencephalograms were recorded. The results showed participants responded faster to positive traits than to negative traits in the self-name cue conditions. In addition, both the latencies and the amplitudes of the N400 showed significant interaction between name-cue and valence in N400 (240-440 ms) amplitudes. The earlier N400 latencies and smaller N400 amplitudes were associated with positive traits in the self-name cue. These results suggested that the self-positivity bias can also be observed in a subliminally presenting self-cue, indicating the robustness of self-positivity bias.