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Published on: October 1, 2007
The Development and Commercialization of Medical Technologies
Anthony A Bertrand1, Michael R DeLong2, Akash Chandawarkar3
1Stanford Graduate School of Business, Stanford, CA, USA.
Abstract:
It is not uncommon for physicians to think of ways to improve the delivery of care, which may take the form of a new medical device, drug, test, or service. In recent years, structured approaches to the identification of unmet needs and the development of solutions have been introduced to the medical community. Yet, due to gaps in exposure and training, there remains an opportunity to improve the level of understanding within the medical community regarding how to develop an innovation, once conceived, to the point of commercialization. The purpose of this article, therefore, is to provide an overview of some of the relevant considerations and requirements when bringing an idea for a new medical technology to market.
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