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Area of Science:

  • Online communication and social psychology

Background:

  • Verbal aggression is prevalent on social networking services.
  • Online platforms require effective strategies to mitigate harmful communication.

Purpose of the Study:

  • To investigate the efficacy of bot-delivered psychological interventions in reducing verbal aggression on Reddit.
  • To compare the impact of descriptive norms, prescriptive norms, and empathy induction on online behavior.

Main Methods:

  • A quasi-experimental design was employed.
  • Interventions were delivered via a communicating bot on Reddit.
  • Participants were exposed to one of three interventions or a control condition.

Main Results:

  • All three interventions significantly reduced the proportion of verbal aggression.
  • Bot-generated normative communications (descriptive and prescriptive) were effective.
  • Empathy induction also proved effective in reducing verbal violence.

Conclusions:

  • Psychological interventions delivered by bots can effectively reduce online verbal aggression.
  • Normative and empathy-based strategies show promise for improving online discourse.
  • This study highlights a scalable approach to fostering healthier online social interactions.