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Professional Values01:29

Professional Values

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Nurses are responsible for caring for patients during birth, death, illness, and healing. Professional values guide the decisions and actions that nurses make in their careers. If nurses know the decisions and actions to take, providing patients with exceptional care is possible.
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Instrumental use erodes sacred values.

Rachel L Ruttan1, Loran F Nordgren2

  • 1Rotman School of Management.

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Summary
This summary is machine-generated.

Using sacred values for profit can backfire, reducing their perceived importance. This research shows that instrumental use of values like environmental protection decreases their sacredness and protective responses.

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Area of Science:

  • Social Psychology
  • Moral Psychology
  • Behavioral Economics

Background:

  • Sacred values (e.g., environmental protection, diversity) are resistant to material trade-offs.
  • For-profit organizations increasingly leverage sacred values for profit and reputation.
  • Instrumental use of values may have unintended negative consequences.

Purpose of the Study:

  • To investigate the 'value corruption' hypothesis: whether instrumental value use decreases sacredness.
  • To examine the impact of observing values used for self-interest on their perceived importance.
  • To understand the psychological mechanisms behind value corruption.

Main Methods:

  • Seven studies with 2,785 participants.
  • Experimental designs exposing participants to instrumental value use.
  • Measures of value sacredness, donation willingness, and tradeoff resistance.

Main Results:

  • Exposure to instrumental value use decreased perceived value sacredness (Studies 1-6).
  • Participants showed reduced willingness to donate to value-relevant causes (Studies 3-4).
  • Tradeoff resistance was diminished after observing instrumental value use (Study 7).

Conclusions:

  • Instrumental use of sacred values can undermine their inherent sacredness.
  • Value corruption occurs by shifting descriptive norms and inhibiting protective responses.
  • Organizations using values instrumentally risk devaluing those very principles.