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Disrupting the COVID-19 Misinfodemic With Network Interventions: Network Solutions for Network Problems.
Lindsay E Young1, Emily Sidnam-Mauch1, Marlon Twyman1
1Lindsay E. Young, Emily Sidnam-Mauch, Marlon Twyman, Liyuan Wang, Jackie Jingyi Xu, Emilio Ferrara, Janet Fulk, and Peter Monge are with the Annenberg School for Communication and Journalism, University of Southern California, Los Angeles. Thomas W. Valente is with the Department of Preventive Medicine, Keck School of Medicine, University of Southern California. Matthew Sargent is with the RAND Corporation, Santa Monica, CA.
This study proposes network interventions to combat COVID-19 misinformation, a growing global health crisis. By understanding misinformation as a networked phenomenon, we can disrupt its spread and improve public health decisions.
Area of Science:
- Public Health
- Network Science
- Information Science
Background:
- The COVID-19 pandemic is complicated by a surge in viral misinformation, termed the "misinfodemic."
- This misinformation negatively impacts public health outcomes and health behavior.
- Existing research characterizes misinformation but lacks disruption strategies.
Purpose of the Study:
- To propose a framework for disrupting COVID-19 misinformation dynamics.
- To identify network-based intervention strategies for combating the "misinfodemic."
Main Methods:
- Conceptualizing misinformation spread as a networked phenomenon.
- Proposing five classes of social network interventions.
- Identifying key features of information environments for intervention.
Main Results:
- Five distinct yet interdependent classes of social network interventions are proposed.
- These interventions target specific features of information environments to disrupt misinformation.
- The strategies offer a roadmap for addressing misinformation during global health crises.
Conclusions:
- Network interventions are crucial for disrupting the diffusion and persistence of health misinformation.
- Addressing the "misinfodemic" requires strategic interventions within social networks.
- The proposed strategies provide a foundation for future research and practical application in public health communication.
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