The Gender Gap Tracker: Using Natural Language Processing to measure gender bias in media

We examine gender bias in media by tallying the number of men and women quoted in news text, using the Gender Gap Tracker, a software system we developed specifically for this purpose. The Gender Gap Tracker downloads and analyzes the online daily publication of seven English-language Canadian news outlets and enhances the data with multiple layers of linguistic information. We describe the Natural Language Processing technology behind this system, the curation of off-the-shelf tools and resources that we used to build it, and the parts that we developed. We evaluate the system in each language processing task and report errors using real-world examples. Finally, by applying the Tracker to the data, we provide valuable insights about the proportion of people mentioned and quoted, by gender, news organization, and author gender. Data collected between October 1, 2018 and September 30, 2020 shows that, in general, men are quoted about three times as frequently as women. While this proportion varies across news outlets and time intervals, the general pattern is consistent. We believe that, in a world with about 50% women, this should not be the case. Although journalists naturally need to quote newsmakers who are men, they also have a certain amount of control over who they approach as sources. The Gender Gap Tracker relies on the same principles as fitness or goal-setting trackers: By quantifying and measuring regular progress, we hope to motivate news organizations to provide a more diverse set of voices in their reporting.