Reason and Intuition
The Anchoring-and-Adjustment Heuristic
The Availability Heuristic
Schemas
Rational Expressions
Decision Making
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Updated: Nov 19, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Emmanuel M Pothos1, Stephan Lewandowsky2, Irina Basieva1
1Department of Psychology, City, University of London, London EC1V 0HB, UK.
Bayesian inference, optimal for decision-making, can lead to dysfunctional disagreement when information overload prompts simplification. Simplified Bayesian approaches, like networks or quantum probability, paradoxically increase societal rifts.
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