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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Hugh D Walpole1, Robyn S Wilson1
1School of Environment and Natural Resources, The Ohio State University, Columbus, OH, USA.
This study developed reliable scales to measure risk perception, a key factor in hazard response. The new scales assess exposure, susceptibility, severity, and affective response for better risk assessment across populations.
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