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Related Experiment Video

Updated: Nov 18, 2025

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
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Does Attention Increase the Value of Choice Alternatives?

Milica Mormann1, J Edward Russo2

  • 1Cox School of Business, Southern Methodist University, Dallas, TX 75205, USA.

Trends in Cognitive Sciences
|February 7, 2021
PubMed
Summary

Attention

Area of Science:

  • Cognitive psychology
  • Decision science
  • Neuroscience

Background:

  • Growing recognition of attention's role in decision-making.
  • Convergence of eye-tracking technology and attention models.

Purpose of the Study:

  • Review the origins and empirical support for the claim that attention increases perceived value.
  • Evaluate the evidence for attention's direct impact on decision value.

Main Methods:

  • Literature review of studies on attention and decision-making.
  • Analysis of empirical evidence and theoretical reasoning.

Main Results:

  • Current evidence is insufficient to support the claim that attention alone increases perceived value.
Keywords:
attentiondrift diffusion modeleye trackingpreferential choiceresponse times

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  • Alternative explanations for observed effects exist.

    • Conclusions:

    • The claim that attention inherently increases decision alternative value requires more robust empirical support.
    • Balancing empirical evidence with theoretical frameworks is crucial.