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Would consumers pay for environmental innovation? The moderating role of corporate environmental violations

Siying Long1, Zhongju Liao2

  • 1School of Economics and Management, South China Agricultural University, Guangzhou, 510642, China.

Environmental Science and Pollution Research International
|February 7, 2021
PubMed

Keywords:
Altruistic attributionEco-innovationEnvironmental innovationEnvironmental violationPurchase intention

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