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Instagram: A platform for ultrasound education?
1Radiology Department, The Hillingdon Hospital NHS Foundation Trust, Uxbridge, UK.
Educational content on Instagram is hard to find using #ultrasound. The dedicated #UltrasoundEd hashtag significantly improves the identification of valuable ultrasound education posts.
Area of Science:
- Medical education
- Digital health communication
Background:
- Social media is widely used for daily activities, including medical learning.
- Identifying educational content on platforms like Instagram can be challenging.
Purpose of the Study:
- To evaluate the proportion of educational content using #ultrasound and #radiology hashtags on Instagram.
- To track the adoption and effectiveness of the #UltrasoundEd hashtag for educational purposes.
Main Methods:
- Instagram posts tagged with #ultrasound and #radiology were analyzed for educational vs. social content.
- The #UltrasoundEd hashtag was monitored at baseline, 3, and 12 months post-introduction.
- Fisher's exact test was used for statistical comparison.
Main Results:
- Only 11% of #ultrasound posts were educational, compared to 49% for #radiology.
- Social posts for #ultrasound were often pregnancy announcements.
- #UltrasoundEd usage grew from 15 to 232 posts, predominantly educational.
Conclusions:
- Distinguishing educational ultrasound content from social media posts is difficult.
- The #UltrasoundEd hashtag effectively enhances the visibility of educational ultrasound content.
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