Nursing Now campaign and its impact on nursing education in a federal university

To report the actions developed by a group in the Nursing Now campaign and its impact on nursing education.

It is an experience report about the execution of the work group formed by nurse professors, nursing academics and master's students at a federal university in Brazil focusing on the Nursing Now campaign, developing actions in the second half of 2019.

The actions developed involve the creation of a work group and the active participation of the group in four major events resulted in the visibility and appreciation of the work developed by the profession.

The organized group promoted actions that had a positive impact inside and outside the University, expanding visibility to the profession and the actions developed. The academic environment, associated to the worldwide mobilization of the campaign, promoted a favorable context for the debate about the valorization of the category and leadership in nursing.