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Published on: October 17, 2018
Speaking of Values: Value-Expressive Communication and Exercise Intentions
Jenn Anderson1, Maria Knight Lapinski1, Monique Mitchell Turner2
1Department of Communication, Michigan State University.
Abstract:
This study introduces the concept of value-expressive communication and examines its relationship with behavioral intent. Value-expressive communication is conceptualized as the verbal output of a value-expressive attitude. Value-expressive communication about exercise is examined in relationship to strength of religious faith, exercise attitudes, communication frequency, and intentions to exercise among a sample of self-identified Christians. The data indicate a significant interaction between value-expressive communication and communication frequency explains significant variance in exercise intentions. Interact to and exercise attitudes is significantly associated with intentions to exercise. Suggestions for using value-expressive communication in health communication research and practice are discussed.
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