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Speaking of Values: Value-Expressive Communication and Exercise Intentions
Jenn Anderson1, Maria Knight Lapinski1, Monique Mitchell Turner2
1Department of Communication, Michigan State University.
Value-expressive communication, particularly about exercise, significantly influences exercise intentions. Combining communication frequency with value-expressive messages enhances health behavior predictions.
Area of Science:
- Health Communication
- Social Psychology
- Behavioral Science
Background:
- Value-expressive communication stems from deeply held attitudes.
- Understanding its role in health behaviors like exercise is crucial.
Purpose of the Study:
- Introduce value-expressive communication concept.
- Examine its link to exercise behavioral intentions.
- Investigate influencing factors: religious faith, exercise attitudes, communication frequency.
Main Methods:
- Surveyed self-identified Christians regarding exercise communication.
- Analyzed relationships between value-expressive communication, religious faith, attitudes, frequency, and intentions.
Main Results:
- A significant interaction between value-expressive communication and communication frequency predicted exercise intentions.
- Exercise attitudes were also significantly associated with intentions to exercise.
Conclusions:
- Value-expressive communication is a key factor in health behavior.
- Health communication strategies can leverage value-expressive messages for practice and research.
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