Related Experiment Video
Updated: Nov 17, 2025

Author Spotlight: Investigating the Impact of Emotional Prosodies on Voice Recognition and Perception
Published on: August 9, 2024
Instrumental learning in social interactions: Trait learning from faces and voices
Abigail R Bradshaw1,2, Carolyn McGettigan1
1Department of Speech, Hearing and Phonetic Sciences, University College London, London, UK.
This study explored reinforcement learning for social trait acquisition using voices versus faces. Auditory learning of reward differed from visual learning, suggesting sound influences social trait acquisition.
Area of Science:
- Cognitive psychology
- Neuroscience
- Social learning
Background:
- Reinforcement learning (RL) is implicated in social trait formation from faces.
- The role of RL in learning social traits from auditory cues remains underexplored.
Purpose of the Study:
- To investigate if RL mechanisms used for facial trait learning apply to auditory (voice) stimuli.
- To compare learning of reward value and generosity from auditory versus visual targets.
Main Methods:
- Participants (N=192) completed a task involving choices between targets (human/slot machine) with varying reward values and payout generosity.
- Targets were presented as auditory (voices/tones) or visual (faces/icons) stimuli with sequential feedback.
- Choice behavior and target preference ratings were measured.
Main Results:
- Auditory targets showed reward effects on choices but not preference, with higher preferences for generous targets.
- Visual targets replicated prior findings: learning of reward and generosity, with priority for human generosity.
- Auditory stimuli altered learning compared to visual stimuli in this RL paradigm.
Conclusions:
- Demonstrates RL of reward with auditory stimuli in a social learning context.
- Auditory cues influence social learning differently than visual cues.
- RL of reward and trait information from visual stimuli is robust to delayed feedback.
Related Concept Videos
Causes of Social Behavior I: Actions and Characteristics of Individuals
Observational Learning
Facial Feedback Hypothesis
Social Cognitive Perspective on Personality
Modeling in Therapy
Participant Modeling
Participant modeling involves therapists demonstrating calm and effective behaviors in...
Purposive Learning

