A not-so proximate account of cleansing behavior

Jonathan Sigger1, Thomas E Dickins1

  • 1Department of Psychology, Middlesex University, LondonNW4 4BT, UKJ.Sigger@mdx.ac.uk; t.dickins@mdx.ac.uk; https://www.mdx.ac.uk/about-us/our-people/staff-directory/profile/sigger-jonathan; http://tomdickins.net/.

Summary

Perceptual control theory offers an embodied framework for understanding cleansing behavior. This commentary critiques Lee and Schwarz's command control approach as an unnecessary cognitive load for embodied models.

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