Blood donation support application: contributions from experts on the tool's functionality

Area of Science:

• Public Health
• Health Informatics
• Social Sciences

Background:

• Blood donation is crucial for public health and disease treatment.
• Donor recruitment and retention are key challenges in blood banking.
• Digital tools can potentially improve blood donor management and engagement.

Purpose of the Study:

• To evaluate the DoeSangue application from the perspective of hematology and hemotherapy experts.
• To assess the application's effectiveness in supporting blood donor recruitment and loyalty.
• To determine the tool's contribution to health promotion and social engagement.

Main Methods:

• Methodological, applied, and qualitative research conducted from September 2015 to July 2017.
• Utilized Participatory Interaction Design and Symbolic Interactionism.
• Expert validation involved a Likert-type scale questionnaire and focus group discussions with eight specialists.

Main Results:

• The DoeSangue application achieved a high Content Validation Index of 0.88 among experts.
• Evaluators recognized the tool's capacity to foster interactivity, mobilization, and social engagement.
• The application was positively assessed for its potential to aid in blood donor acquisition and retention.

Conclusions:

• The DoeSangue application is a promising tool for enhancing blood donor management.
• Expert validation supports its utility in strengthening health promotion and social engagement in blood donation.
• The application contributes to the crucial goals of blood donor recruitment and loyalty.