The influence of social context and social connection on visual perceptual processes

The aim of this study was twofold: (1) to re-test whether a minimal social context has an influence on gaze patterns, and (2) to determine if a social connection (i.e., friendship) has a modulatory effect on gaze patterns in a minimal social context. In Experiment 1, two unacquainted participants were paired and seated at separate testing stations in the same room. At the beginning of each trial, participants were informed whether they were looking at different image sets (solo trials), or the same image set (joint trials). Image sets consisted of a positive, a negative, and two neutral images. No explicit task instructions were provided and there was no interaction between participants during the task. Experiment 2 was identical to Experiment 1, except that participants were paired with a friend. The fixation-based metrics of interest were time to first fixation (TFF) and total fixation duration (TFD). The findings revealed that social context has a modulatory effect on attentional capture (i.e., TFF) irrespective of social connection. Unexpectedly, a negativity bias was found to hold attention (i.e., TFD) regardless of social context. However, having a social connection did increase the time spent looking at positive images on the joint trials. Having a social connection with another person seems to alter looking behaviour such that more time is spent looking at positive images on the joint trials compared to the solo trials. These findings highlight the importance of evaluating both TFD and TFF to develop a better understanding of the factors underlying joint perception.