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Sources of Self-Esteem III: Social Comparison01:27

Sources of Self-Esteem III: Social Comparison

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Social comparison plays a fundamental role in the evaluation of personal success and self-worth. Rather than assessing our achievements in isolation, we interpret their significance relative to personal goals and critically in comparison to the performance of others. A grade of B in a mathematics exam might elicit pride if one's expectation was a C, yet result in disappointment if an A was anticipated or if peers achieved superior results. These comparative evaluations illustrate how both...
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Need for Self-Esteem01:27

Need for Self-Esteem

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The human need for self-esteem has long intrigued psychologists, leading to the development of several theories that explore its evolutionary and functional significance. Among the most influential are the sociometer, hierometer, and terror management theories. Each offers a unique perspective on why people strive for self-worth and how it shapes behavior and social interaction.Sociometer TheoryAccording to sociometer theory, self-esteem functions as an internal gauge of social acceptance. It...
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Benefits of Self-Esteem01:25

Benefits of Self-Esteem

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Self-esteem—an individual's overall evaluation of their worth—plays a complex role in psychological functioning and well-being. It is often associated with many positive traits, such as confidence, optimism, and perseverance. Individuals with high self-esteem typically experience better sleep, manage peer pressure more effectively, and report greater life satisfaction. Conversely, low self-esteem has been consistently linked with increased risks of depression, anxiety, and poor...
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Social Exchange Theory01:26

Social Exchange Theory

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As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...
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Social Exchange Theory02:06

Social Exchange Theory

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We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
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Trait and State Self-Esteem02:08

Trait and State Self-Esteem

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The term self-esteem is often used generically, to refer to how people feel about themselves. However, according to research, there are three distinct constructs that should not be used interchangeably (Brown & Marshall, 2006). 
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Related Experiment Video

Updated: Nov 15, 2025

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

939

Social class, social self-esteem, and conspicuous consumption.

Ga-Eun Grace Oh1

  • 1Institute of International Business and Governance, Lee Shau Kee School of Business Administration, Open University of Hong Kong, Hong Kong.

Heliyon
|March 5, 2021
PubMed
Summary

Low social self-esteem drives conspicuous consumption in high subjective social classes. This behavior, aimed at signaling status, is mediated by social dominance and life satisfaction, particularly for those perceiving higher social standing.

Keywords:
Conspicuous consumptionLife satisfactionSelf-esteemSocial classSocial dominance orientationSocial self-esteem

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Area of Science:

  • Social Psychology
  • Consumer Behavior

Background:

  • Conspicuous consumption is linked to social recognition and status signaling.
  • The moderating role of social class on self-esteem and consumption is underexplored.

Purpose of the Study:

  • To investigate how subjective social class moderates the relationship between social self-esteem and conspicuous consumption.
  • To examine the mediating roles of social dominance orientation and life satisfaction.

Main Methods:

  • Survey research conducted with an American sample.
  • Two studies were performed to test moderation and mediation hypotheses.

Main Results:

  • A negative relationship between social self-esteem and conspicuous consumption was observed only in high subjective social class individuals.
  • Social dominance orientation and life satisfaction mediated the interaction between subjective social class and social self-esteem on conspicuous consumption.

Conclusions:

  • Subjective social class significantly moderates the link between social self-esteem and conspicuous consumption.
  • Findings suggest that low social self-esteem may encourage conspicuous consumption among those perceiving themselves as high in social class.